♦ Can you tell someone how to get to your site easily?
♦ Is the site address human-readable or is it full of special characters and dynamically-generated nonsense?
♦ Do you have an About page?
♦ Can visitors tell what your site is about without visiting your About page?
♦ Do you have a "hit" counter so your competitors can see the number of website views?
♦ Does your site provide detailed statistics?
♦ Is your contact information readily available on every page - or at least from every page?
♦ If not, what are you hiding from? Your customers?
♦ When is the last time you added new content?
♦ Why has it been so long?
♦ Is your site visible in search engines for your keywords?
♦ What about your name? Or your business name?
♦ What are your relevant keywords?
♦ Is anyone linking to you?
♦ If not, what can you do to make this happen?
♦ Who are you linking to these days?
♦ How long does it take your site to load at your mother's house?
♦ Do you need to download anything on her computer to even see your site?
♦ Is that clear from looking at your site?
♦ Does your site look professional, or does it look like a teenager's MySpace page?
♦ Do you link out to your other web presences (social network profiles)?
♦ Is it clear what content is protected by Copyright and what is free to take and re-use?
♦ What one thing can you do to your site today to increase visitors?
♦ Are you commenting on blogs and building relationships with other site-owners in your industry or niche?
♦ How does your site look on a mobile device?
♦ An iPhone?
♦ Blackberry?
♦ Is your site usable with images turned off?
♦ On a computer with no Flash or Javascript?
♦ In every web browser?
♦ How many clicks does it take for a visitor to give you money?
♦ Is your site "fine for the moment" or is it flexible enough to be fine for the next 5 years?
♦ Are your ads annoying?
♦ How easy is it for a visitor to leave a comment or write a review?
♦ Can your site run without you?
♦ Is the entire site backed up?
♦ How long would it take to turn your site navy blue with white text?
♦ Is this time measured in seconds (awesome), minutes (good), or hours (you're doing things wrong)?
♦ Is your branding consistent between your site, your printed material, your storefront?
♦ Do your product descriptions sound like they were written by a person or by a robot?
♦ Do you care about your website?
♦ Is it important to you?
♦ Are your readers and customers important to you as people?
♦ Would you be sad if your site disappeared tomorrow?
♦ What would you do if it did?

Website examples:

• Sample 001
• Sample 002